Quoting Design: Ideas to Keep in Mind
There are so many different aspects to design. But whether you are an experience designer, an interaction designer, a graphic designer, a product designer, a client or a consumer – we all look for ideas and design that creates an impactful customer experience.
Here are 4 quotes that reflect the way that we design the right experience for our client’s customers.
- “Simplicity is the ultimate sophistication.” – Leonardo da Vinci
It’s hard to go wrong if you are following da Vinci’s advice. He wasn’t just a painter and sculptor, but he was also an inventor and an engineer, so he understood not only the visual aesthetic, but also the functional aesthetic for the user. - “A user interface is like a joke. If you have to explain it, it’s not that good.” – Martin LeBlanc
Often times on a client project there is so much information to consider –content, functionality, desired customer journeys, business goals, etc. By the time you lay it all out and put it together it starts to feel really complex. But for users, it has to feel as intuitive and focused as possible. - “Design is not for philosophy, it’s for life” – Issey Miyake
This might be obvious for fashion designers like Issey Miyake, but this affects all design. One of the key beliefs we have at relativ* is that design by definition is intended to address problems. This is true for product, brand, campaign, and experience design. Great design is meaningful, great design reflects life. - “People ignore design that ignores people.” – Frank Chimero, Designer
If design is for life. Then design has to reflect the way people live. One of the most important parts of design is the rigor and research that drives final output. Understanding how the consumer lives, how they interact with the product and platform. How we can add real utility to someone’s life? Work that ignores this understanding is generally ignored. It is hard to create real resonance without real human understanding.
Experience design and campaign design ultimately needs to convey to customers:
- what we know about them
- what we offer
- and how we can help, in as seamless and unobtrusive way as possible.
And that means that we need to keep it simple, focused, and that we address real needs, in a way that real people understand.
When those things happen, so do impactful customer experiences.