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HexClad
When launching the HexClad brand, our strategy was to challenge people to bring their A-game to the kitchen. We positioned HexClad by highlighting the unique technology it offers and aligning it with the passion and love for cooking that our target audience embodies.
TaiwanPlus
#BeSeenWeek is inspired by Taiwan’s quest for recognition, with the goal is to bring visibility to Asian Americans and other underrepresented communities through storytelling.
shu uemura
Connecting common brand consumer truths
To meet the challenge, we needed to design a program that offered each market the flexibility to adapt the program to their environment.
True Aussie Beef
Meat and Livestock Australia (MLA) is a public organization that is a service provider for the meat and livestock industry in Australia. MLA promotes Australia’s meat and livestock products to consumers and businesses in more than 100 countries worldwide. In Japan, Australian Beef has been the #1 alternative to domestic beef, and “Aussie Beef” has […]
client experience
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our perspectives
Why Customer Experience Strategy is Everything
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou Every experience leaves an impression. A great customer experience leaves your audience, positive, interested and willing to engage more. Customers sometimes may not be able to recall […]
More than Math – The Art of Data Science
Solving complex behavioral, business and computational problems require both a technical approach and equally a humanistic, artistic approach. Like an artist, a data scientist must imagine and paint a picture. A picture that has meaning and can inspire their audience. They must see the picture in their mind first, and then painstakingly – line by […]
Strategy is About Questions not Answers
Driving marketing performance today is as hard as it has ever been. This is because the marketing and business landscape is so fragmented that despite us having more data, more touchpoints, and more sales channels, it is harder than ever to draw a holistic picture of the customer. We can optimize sales or the performance […]